What is the best way for servers to promote specials?

The best way for servers to promote specials is through enthusiastic descriptions and personal recommendations. This approach engages customers and enhances their dining experience by creating a sense of excitement about the specials being offered. When servers articulate the unique qualities of a dish, including its flavors, ingredients, and preparation methods, they help customers visualize the meal and can evoke an emotional response. Personal recommendations, based on the server's own experiences with the dishes, add authenticity and build trust, encouraging customers to try something new.

This method not only increases the likelihood of customers ordering specials but also fosters a connection between the server and the guests, making the meal more memorable. By prioritizing enthusiasm and personal touch, servers can better influence customers' choices and potentially increase sales.